A great engine still needs somewhere to go.

Positioning, messaging, launch planning, and GTM operations, from the same team that wires your revenue engine. Strategy that's actually connected to the systems that execute it.

the situation

Your product is good. Your pipeline says "huh." The deck describes the product three different ways depending on who's presenting, the launch plan is a Slack thread, and marketing is generating leads sales politely ignores.

Most agencies fix this with a workshop and a 90-page strategy PDF that dies in Google Drive. The problem was never the thinking, it's that the thinking never made it into the systems where revenue actually happens: the CRM, the sequences, the routing, the reporting.

We do the thinking and we know where the wires go. That's the whole pitch.

what you get

What's included

Positioning & messaging, who it's for, why it wins, and the words that survive contact with a real sales call. Tested against your actual pipeline data, not a persona poster.

ICP definition that reaches your CRM, your ideal customer, encoded into HubSpot: scoring, routing, list logic. Strategy you can filter by.

Launch operations, launch plans with owners, dates, and dependencies. Plus the campaign infrastructure to execute: sequences, landing pages, attribution.

Sales enablement material, battlecards, one-pagers, talk tracks that match the messaging (imagine that).

GTM measurement, did the launch work? You'll know by numbers, not vibes, because we built the reporting before the launch, not after.

how it works

How it works

1

Diagnostic · weeks 1–2

Pipeline data + win/loss + team interviews. Where the GTM actually leaks, which is rarely where the deck says.

2

Strategy sprint · weeks 3–5

Positioning, messaging, ICP, decided, written, and argued about properly once.

3

Systemize · weeks 6–8

The strategy gets wired into HubSpot: scoring, routing, sequences, dashboards.

4

Advise · ongoing, optional

Monthly advisory to keep GTM honest as the market, product, and pipeline move.

investment

Strategy engagements from $9,000 (typical range $9,000–$18,000); ongoing advisory from $3,000/month. Ranges on the pricing page.

Bundled with RevOps as a Service, it's the closest thing to a full revenue team you can rent.

See full pricing
21xwebinar registrations, from 24 to 513

Webinar registrations up 21x in six months

Clue had most of the right marketing pieces already, but nothing was connected, so webinar interest decayed within a week and attribution came down to whoever argued hardest. We tied the CRM, landing pages, and email program into one system.

Read the Clue story
questions we actually get

Questions, answered.

How is this different from hiring a PMM consultant?

The strategy PDF isn't the deliverable, the working system is. A consultant hands you positioning; we hand you positioning that's already routing leads in your CRM.

Do we need to be an Aspect RevOps client?

No, but the pairing is where the magic is. Standalone GTM advisory works fine if your ops house is already in order. (Is it? Take the free assessment.)

Can you just do messaging?

Yes, the strategy sprint stands alone. We'll still peek at your pipeline data first, because messaging written without it is fan fiction.

Who's this for?

B2B teams, usually 10-200 people, usually around a launch, a repositioning, or a "why is growth flat" moment.

Say the same true thing in every meeting.

Book a call and bring your current one-liner. We'll tell you what a cold prospect hears when you say it.