Product Marketing That Turns
Clarity Into Growth.
We help you sharpen what you sell, who you sell to, and why it matters — before, during, and after your RevOps build. From go-to-market strategy and messaging to sales alignment and growth leadership, we bring clarity, cohesion, and momentum so your product resonates in market and performs in revenue systems.
Pre-RevOps
Go-To-Market Strategy
& Positioning🧙
- GTM strategy helps you get aligned on what you’re selling, who you’re targeting, and why it matters.
- We work with you to define your ideal customer, sharpen your positioning, and build a practical plan that guides campaigns, sales motion, and RevOps setup.
- Best for: new product launches, startup launches, entering new segments, or existing products with market uncertainties.
This will help you:
- Launch with clear positioning and messaging
- Focus your marketing and sales efforts
- Stand out in a crowded or noisy market
Pre-RevOps
Product Messaging & Buyer Journey Strategy⚙️
- We help you clearly explain what you do, who it’s for, and the difference you make so your website, campaigns, sales conversations, and lifecycle messaging all tell the same story.
- Best for: organizations that require clear value communication to consumers.
This will help you:
- Create clear, consistent messaging across channels
- Improve alignment between marketing and sales
- Increase engagement and conversion throughout the funnel
Pre-RevOps
Brand Narrative & Strategic Storytelling 🤖
- We help you define a brand narrative that connects your product, your value, and your market so customers understand you quickly and teams stay aligned internally.
- Best for: businesses undergoing brand repositioning or fueling a fast-scaling brand.
This will help you:
- Establish your brand identity in the market
- Create consistency across marketing and sales
- Build trust with prospects and customers
Post-RevOps
Sales & Marketing Alignment Strategy 💡
- We help teams get on the same page around messaging, ownership, and handoffs, so leads move smoothly from awareness to close.
- Best for: new products or new features that need quick market traction.
This will help you:
- Improve lead quality and follow-up
- Reduce friction between teams
- Increase win rates and deal velocity
Post-RevOps
Product Marketing & Growth Leadership 🤖
- We step in as a product marketing or growth partner, providing direction, prioritization, and leadership while working closely with Aspect Marketing RevOps.
- Best for: organizations that require product marketing leadership with limited resources.
This will help you:
- Get experienced guidance without adding headcount
- Stay focused on the right growth priorities
- Connect strategy to execution more effectively
✦ Our Process
Step-by-step approach
Clear positioning first. Alignment next. Momentum after. Our 3-step product marketing process helps you define the story, translate it into a buyer journey, and get your go-to-market teams executing in sync.
Have a question?
Answers to the most common questions about how Aspect builds practical, explainable AI that integrates directly with HubSpot and your revenue stack.
Product Marketing focuses on clarity of positioning, messaging, and go-to-market strategy — basically what you say, who you say it to, and why it matters. RevOps focuses on systems, data, and processes that make revenue teams run efficiently. We often start with Product Marketing to get the story right, then operationalize it through RevOps.
Yes — and actually, it can make your HubSpot investment far more effective. Strong systems need strong positioning first. Product Marketing ensures your messaging, buyer journey, and GTM strategy are solid before (or alongside) building campaigns, workflows, dashboards, and attribution in HubSpot.
It can be either. Some clients engage us for a defined strategy project (e.g., GTM positioning or messaging), while others work with us on a retainer for ongoing product marketing leadership and alignment. We’ll recommend the right approach based on your goals and stage.
This is best for:
Early-stage companies launching a product
Growing companies entering new markets
Teams with great tech but unclear positioning
Organizations where marketing and sales aren’t aligned
Companies that feel like their messaging isn’t converting the way it should
We treat Product Marketing as the strategic foundation, and RevOps as the execution engine. We define the story first, then ensure your CRM, campaigns, attribution, and processes bring that story to life in a measurable way.
Most engagements include:
Discovery & market alignment
Positioning & messaging work
Buyer journey mapping
Sales/marketing alignment
Optional: ongoing product marketing leadership
Deliverables can include strategy documents, messaging frameworks, journey maps, and GTM recommendations.
Typically 4–8 weeks, depending on scope. A focused positioning sprint may be shorter, while a full GTM strategy + alignment project may take longer.
Absolutely. We collaborate closely with marketing, sales, product, and leadership to ensure alignment and real adoption — not just pretty slides that sit in a folder.
Yes — clearer positioning and better alignment almost always lead to stronger demand, higher-quality leads, better sales conversations, and improved win rates.
Book a Product Strategy Call using the form below. We’ll assess your goals, challenges, and timeline, then recommend a tailored approach that fits your business.
Book a Consultation
Let’s talk about your goals, your tools, and what’s getting in the way of growth — and map out a clear next step together.