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Web Design, Ecommerce, Branding

TooDamnSoon

TooDamnSoon is a mental health focused apparel brand that seeks to raise awareness for suicide prevention and mental illness. We built their site from the ground up on WordPress making sure to deliver an aesthetic appeal that reflected their brand’s mission. Integrating and creating an entire store on WooCommerce while also connecting their dropshipping software. Each and every visit/sale is tracked using different outlets and this fuels their inbound marketing campaign strategy through Facebook Ads and Email Marketing.

Client

LiquidThemes

Role

Designer

Date

June 2020

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Goal: [id_highlight] Increase e-commerce sales [/id_highlight] through storefront

Standard goal, but they were starting at ground-zero.

We built their site from the ground up on WordPress making sure to deliver an aesthetic appeal that reflected their brand's mission.

By integrating a CRM and multiple e-commerce softwares, we've set up a data funnel that can report on sales or sales trends. This makes it easy to identify where the store is having the most success so it can be smart where it spends it's money.

To launch with a boost of traffic, we set up a launch campaign using Facebook and Instagram ads/offers during their launch sale.

Branding Strategy

Established a visual identity and theme to convey.

Development and Design

Created a storefront that was designed to sell.

Digital Marketing

Focused and targeted audiences through the right channels.

Copywriting

Wrote copy centered around their mental health mission.

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